This year’s national conference for Goodyear Tire dealerships was held January 27-29 at the extravagant Gaylord Texan, located in Grapevine, Texas. This exclusive, invite-only event was extended nationally to vendors and dealers alike. Sanctuary was lucky enough to participate in the conference, along with our good friends from GSD&M. In fact, thanks to GSD&M, this is Sanctuary’s second time in two months working with Goodyear.
The Sanctuary Camino arrived on the scene Thursday afternoon and got down to business soon after. The mission: to create, print, and give away shirts to conference attendees. With the Goodyear Blimp in the sky and eye-catching exhibits all around the Gaylord, the Camino shined in the sea of vendors and was a huge hit. It wasn’t long until the shirt supply was completely depleted. Dealers and vendors from around the country went home happy with some very stylish new tees to add to their wardrobe: mission accomplished.