Sticker printing is an easy and cost-efficient way to promote your business, brand or event. Follow these tips to make your sticker campaign successful: Print on fade-resistant inks for long-lasting power, have your stickers die cut to add an extra element of catching visual appeal and make sure you get a hardcopy proof before you send the job to production.
1. Determine the types of stickers you want to create.
There are many different kinds of stickers available, from bumper and car stickers to door and window clings. Medical and health-related stickers help clinics and hospitals keep track of samples and prescriptions, while promotional and holiday stickers can captivate customers with special offers and unique packaging for limited edition products.
2. Choose the sticker paper you’ll use.
Choosing the right type of sticker paper will ensure your final stickers look their best. Papers designed for label printing come in a variety of finishes, from matte to glossy, with a choice of adhesive types. Glossy paper reflects light for increased brightness and color saturation, while matte or silk-screen papers are more subdued and give a smooth finish.
3. Consider Pantone printing if you need consistent solid color.
While Pantone printing is more expensive than standard CMYK (cyan, yellow, magenta and black) printing, it provides better-looking results for certain graphic designs. It also allows you to separate specific colors in a design into their own file type for a more accurate printed result.