Stickers are an affordable and effective way to gain brand exposure. Whether you print your own for an office event or have a professional run made as part of a packaging giveaway, getting your stickers to look their best starts with choosing the right printer and supplies.
The best printer for sticker printing will depend on the design, but most likely a 4-color inkjet with a 1200 dpi print resolution will be more than sufficient. If your sticker design requires a wide range of tonal variation, however, you’ll want a printer with more cartridges and higher print quality. Pantone(r) color printing is also a great option, but it will cost more and isn’t something most of us can easily do at home.
If you’re going to do your own sticker printing, make sure you use the highest print setting on your printer and select glossy photo paper. This slows down the printing process so ink doesn’t smear and ensures that all of your stickers will have high quality, crisp detail.
You’ll also need to choose the shape of your stickers. Standard shapes like circles, ovals and rectangles are the most durable, but you can get a lot more creative by selecting a die cut. This will be more expensive but it gives your stickers a premium, professional finish. You can also choose from a range of sticker materials and effects to really help your stickers stand out. Choose a prismatic sticker for a retro vibe, or glow in the dark for a nightclub feel.