Sticker printing is a great way to add your brand, logo, or message to a variety of surfaces. There are many different ways to print stickers, but choosing the right one for your project will depend on things like the size and shape of the stickers, the materials used, and whether or not you’re using them as promotional tools.
When designing a sticker, it’s best to avoid large areas of solid color. The CMYK color process that printers use to print graphics can cause a color shift when printing over dark or light colors. This can make the difference between your sticker design looking muddy or vibrant. To prevent this, break up areas of solid color into smaller pieces or opt for Pantone printing instead, which prints a more accurate representation of your color.
The type of sticker paper you choose will also have a significant impact on the final product. Choosing a high-quality paper that’s designed specifically for sticker printing will help you get the most accurate and professional results. Sticker paper is available in both cut-to-size and roll formats. The cut-to-size format allows you to print specific quantities of individual stickers that can be easily applied to product packaging by hand. The roll format fits in a standard label gun and can be applied quickly to bulk quantities of products.
Alternatively, you can opt for a service that will print and ship your stickers directly to customers for you. This is a great option if you don’t have the time or equipment to make the stickers yourself, and it can also be cost-effective for low-volume orders.