Having your business logo or brand design printed on wearable items is one of the best ways to promote your company. This is because, with people wearing these branded items around town, they act as walking billboards for your brand. Plus, when they post these items on their social media feeds, your company gets exposure to an even wider audience.
Clothes printing is a popular production method because it can print high-quality designs on a range of materials, including cotton, polyester, silk and synthetic fibres like terry cloth. It is also very versatile and can be used for both small and large orders.
One of the most commonly used clothing printing methods is screen printing. This involves a stencil-like mesh screen that’s been coated with a light-reactive emulsion. The acetate sheet featuring the desired design is then laid over the screen, and the whole thing is exposed to bright light. The areas of the acetate that’s covered by the design will harden under the light, and the rest of the screen will remain ink-free. Then, ink is pressed into the open area of the screen using a squeegee, and the design is imprinted onto the fabric. The emulsion is then washed away, and the screen can be reused for future print runs.
Another common printing technique is Direct to Garment (DTG). This method uses an inkjet printer to create a photo-quality design on the surface of a garment, and it’s perfect for producing complex colours and intricate designs. This is because it’s able to reproduce the CMYK colour model, which allows for accurate reproduction of colours and fine details that aren’t possible with other printing techniques.