Sticker printing is a cost-effective way to promote a business, brand or event. But it’s important to understand how sticker printing works before you try to do it yourself. Familiarizing yourself with the technicalities of sticker printing can save you time, money and frustration.
Choose a high-quality printer. An all-in-one or desktop printer may be fine if you’re creating just a few stickers that include little detail, but it won’t cut the mustard for larger runs and more elaborate shapes. An industrial or high-volume printer that prints in CMYK is the best choice for creating professional-looking, long-lasting stickers.
Print in bulk for the best price per sticker. Also, consider ordering a smaller batch first to double-check your design before you send it to the printing company.
Use a free image editing program such as Adobe Photoshop Express to create your stickers. It offers many of the same features as the full version of Photoshop but at a fraction of the price.
Ensure that your stickers are protected from weather elements like water or direct sunlight by laminating them. This process seals your stickers in a clear plastic film that protects them from damage and provides a more polished, professional look.
Be sure to choose the correct colors. Lighter color values don’t translate well to the CMYK printing process and can look washed out or even white. The same is true for designs that incorporate a lot of black. Color balances determine how much black and color ink are printed to produce the desired effect.