Sticker printing is a great way to promote your brand or product. They’re easy to apply and can help create a one-of-a-kind look that connects with your audience.
Get creative and use stickers to tell your brand’s story or stand out from the competition. Use a variety of shapes, illustrations and fonts to make your sticker design unique and memorable. Sticker printing is a quick and cost-efficient marketing tool that can be used for everything from labeling equipment to handing out to customers and supporters.
The most common way of printing stickers is screen-printing. This is a simple process that uses synthetic screens to print your design on the sticker paper. For each color that is printed a stencil for that color is cut and the ink is pressed through it onto the sticker paper. The paper is then cut into the desired shape.
Standard printer ink is not waterproof or water resistant and therefore the stickers will not hold up in the rain or be able to survive being exposed to sunlight. You can overcome this problem by adding a laminate to your prints, which makes them water resistant and also protects them from fading, scratching, chemicals, oils and other substances that could ruin your stickers.
The most popular sticker shape is a circle or oval, closely followed by a rectangle with rounded corners. Sticker shapes are usually cut by a digital cutter as this is quicker and cheaper than using a metal die. However, some print companies still charge a set up fee for bespoke shapes as they need to make a custom die.