Stickers are an affordable, eco-friendly marketing tool that can help you promote your brand to customers. Whether used on product packaging, as a thank-you sticker, or as branding freebies, your stickers will be seen by many people over time, and can help build customer loyalty. Here are some helpful tips for getting started with your sticker printing:
1. Pick the right type of sticker paper.
There are several options for sticker papers, including standard, clear, and vinyl. A good rule of thumb is to choose a paper that is a little thicker than regular printer paper. This will help ensure that your stickers don’t tear or fade after a few uses. It’s also important to print your stickers on a high-quality printer, as poor quality stickers will fade quickly or even damage surfaces when stuck on.
2. Know how to troubleshoot.
Printing from home can be challenging, especially if you’re working with multiple colors. Be sure to keep an eye on your ink levels, and make a note to replace the cartridges before running out. It’s also a good idea to use compatible cartridges, which can save you forty-to-fifty percent or more on the cost of brand name ink.
3. Consider using a printing company.
There are a number of online companies that offer printing and shipping services for custom stickers. You can upload your designs to these websites, and when a customer orders, the website prints, cuts, and ships the order directly to your customer. This is a great option if you don’t have the time or space to manage a printing and cutting machine on your own. It’s also a sensible solution if you need to produce large quantities of stickers in a short amount of time.