Stickers are an extremely versatile, affordable, and eye-catching way to market your brand. They are also one of the easiest products to ship. They aren’t bulky or obtrusive, and can be sent to your customers in unique mailers that will help set you apart from the competition.
To get started with sticker printing, decide what size and type of stickers you want to create. Then determine how you’ll sell them, whether that be through marketplaces like Etsy or your own ecommerce site. You can even use a dropshipping service that will print your stickers and send them directly to your customer.
Before you start printing make sure your art file is at least as large as the final sticker, 300 dpi and saved in CMYK formatting (cyan, magenta, yellow, black). Lighter colors don’t always translate well and may turn out looking pink or washed out. Also, designs that include a lot of black will vary in appearance depending on what color balances are used to create the black tone and how much black or color ink is printed over it.
When you’re ready to print, check that your printer supports sticker paper and use the highest quality print settings. You’ll also want to have plenty of ink on hand, as it is easy to run out unexpectedly while printing a large number of stickers. It’s also a good idea to invest in high-quality compatible cartridges which are custom refilled and tested and often cost forty-to-fifty percent less than the brand name versions.