Sticker printing is a great way to promote your small business, share a message, or simply show off your fandom. It’s also one of the cheapest marketing tools out there if done correctly.
In order to make stickers you’ll need the right printer paper, scissors and a sticker template. You can find sticker templates online or use a program such as Photoshop to create your own design. Alternatively, you can purchase pre-cut paper in the shape of circles, squares or rectangles. You’ll also want to consider purchasing laminating sheets if you’re using non-vinyl printed stickers. Lamination will help to protect the stickers from water and direct sunlight.
If you don’t have a printer you can bring your designs to local print shops to get them printed. However, be sure to call ahead and ask what type of printer they have (laser or inkjet) and if there’s a specific sticker paper they recommend using. You should also check if they’ll be able to produce Pantone colors – this is important as many light shades don’t translate well with the standard CMYK print process and will appear washed out.
Another option is to use a sticker printing service online where you upload your custom art and the company prints, cuts and ships the finished stickers. This is a good solution if you’re producing a high number of stickers or don’t have the time or equipment to do it yourself.