Stickers are an extremely versatile way to promote your business, brand or personal message. They can be used for branding, communicating, sharing, rewarding, explaining, and labeling products, packaging and more. They are also an effective marketing tool that can increase brand loyalty. Stickers are inexpensive to print and require little storage space for inventory. If you use a third-party printing service, stickers can cost less than $1 each for small batches, and the price per sticker decreases with larger orders.
When printing your own stickers, it’s important to choose the right paper type. The type of sticker paper you choose will affect the final quality of your stickers and should be specified in your printer settings. Sticker paper typically has an adhesive surface and should be printed with the correct side facing up. You should also select the highest possible print quality, as this will provide the best results.
Using a laminating sheet can make non-vinyl stickers water resistant and add some extra durability to them. Laminating sheets come with a sticky backing and can be applied to the back of your sticker paper or to a flat surface. After applying the laminate, you can use a credit card or squeegee to remove any air bubbles.
Christine uses a third-party company to print her stickers when she’s working in high volumes or has an intricate design that would be difficult for her to hand cut at home. A good sticker printing company will offer a range of sizes, finishes and can handle the calibration of a cutting machine on your behalf.