Sticker printing is a great way to advertise your business and convey important information about your products. If done correctly, it can be a cost-efficient marketing strategy. However, if you choose the wrong materials or print on the wrong type of paper, sticker printing can turn into a costly mistake.
For a branded sticker that will last, choose a durable material and a printer that can handle it. Choose from a variety of adhesives, including clear, water-resistant and oil-resistant.
Use the right paper, as it will affect your printer’s ability to produce the perfect print. Also, consider using a laminate to protect your sticker from the elements.
Aside from the obvious, choose a clear glossy sticker paper for the best results. This will allow you to see the design through the sticker while still allowing your printer to do its job.
Using a squeegee can remove air bubbles from your sticker sheet. You may also choose to invest in a thermal laminating machine if you are printing in bulk.
Another useful sticker trick is die cutting. Unlike digital cutting, which is faster and more accurate, die cuts require a bit of forethought and are the most expensive option.
Choosing the right ink is also crucial. Inks with fade-resistant capabilities are a smart choice. They have been proven to last for up to six months under normal use.
Sticker printing has become an increasingly popular marketing and branding tool. From promotional campaigns to social causes to fun events, you can use stickers to your advantage.