Printing is the reproduction of text or illustrations by applying a colouring agent under pressure to a surface. Traditional printing processes are now challenged by new audiovisual media. Printing has been used to create television, radio, film, microfilm, tape recording, and textiles. Other applications for printing include the manufacture of miniature electronic circuits.
By the end of the 2nd century ce, the Chinese had discovered printing. They had a formula for making ink and paper for at least 25 centuries. In addition to printing on a surface, Chinese texts were often carved on marble pillars and pasted with ink. The process changed the way we read and write.
Gutenberg’s printing press spread rapidly throughout Europe. Within thirty years of its invention, many towns and cities in Europe had functioning printing presses. Johann Heynlin introduced the first printing press to Paris in 1470. In 1498, the first printed work was published in Tubingen. The rapid expansion of printing indicates that it was a significant advancement in literacy and industry.
Today’s technology makes sustainable printing easier and more cost-effective than ever. Using this technology, you can target specific groups and tailor your marketing strategy to their needs. This is especially helpful for companies that need a high-impact print for a small budget.