Sticker printing is a great way to promote your brand, business, or event. It’s a cost-effective method of advertising that gets seen and shared by everyone who touches your stickers. However, there are a few things you should know about sticker printing before starting to avoid costly mistakes.
1. Printing Your Stickers
Before committing to sticker printing make sure you have the right printer for your needs. Most professional printing companies offer a wide range of sizes, finishes, and quantities so it’s important to choose the correct one for your requirements. You also want to ensure that the sticker paper you are using is compatible with your type of printer. For example, inkjet sticker paper may not work with laser printers and vice versa.
2. Designing Your Stickers
There are a number of different ways to create your stickers, but the most common is to use image editing software like Photoshop. You can find a free version of Photoshop called Photoshop Express that gives you most of the basic features you need to get started.
3. Choosing Your Shapes
The most durable shapes are circles and ovals followed by rectangles with rounded corners. If you’re printing bespoke shapes be sure to check whether the print company uses digital cutting or traditional metal dies. Digital cutting is much faster, cheaper, and more accurate than traditional metal dies.